Mosaic Admissions

“Demonstrated Interest”

As many of you know, college admissions is now an extremely complex process.  At most colleges and universities, admissions officers evaluate far more applicants than ever before, and consider numerous factors, some of which are intangible.  One admissions factor that is gaining importance is “demonstrated interest,” or the level of an applicant’s interest in attending a particular school.  Many colleges want to focus their resources on applicants who will most likely enroll if admitted.  Higher education is a competitive business, and most colleges want to enhance their stature by increasing their yield (the percentage of admitted students who choose to enroll).  As such, it makes sense that they are more likely to admit a student who truly wants to attend, versus one whose interest is lukewarm.  Typically, schools measure demonstrated interest by asking if an applicant has visited their campus, emailed or met with an admissions officer and/or faculty member, or participated in an on-line chat with someone from the school.  I feel that demonstrated interest is somewhat economically biased, since many applicants simply can’t afford to visit every college in which they are interested.  However, there are ways that you can show your enthusiasm for a school if you are unable to visit, and show that you are a good fit.  The Internet and various social media sites make it easier than ever to convey your interest, so check out your target colleges’ web sites and start communicating!

To read more about demonstrated interest, please read the following article by Eric Hoover of The Chronicle of Higher Education:

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